Top 100 Clothing Brands in Pakistan: Fashion Giants to Local Gems

Pakistan’s fashion industry has evolved dramatically over the years. From heritage-rich textiles to contemporary cuts and global fashion influences, the country is now home to a diverse landscape of clothing brands. Whether you’re looking for traditional wear, street style, or high-end couture, Pakistan’s clothing brands have something for everyone.

Let’s dive into the top 100 clothing brands in Pakistan — from the most established names to rising stars that are changing the game.

The Titans of Fashion

These are the brands that have shaped and led Pakistan’s fashion landscape for decades. Their reputation, scale, and influence are unmatched.

  1. Khaadi – A household name known for fusion wear, vibrant prints, and textiles.

  2. Gul Ahmed – One of the oldest textile and clothing giants in the country.

  3. Alkaram Studio – Offers unstitched fabric, prêt, and home accessories.

  4. Sana Safinaz – Famous for luxury lawn and haute couture.

  5. Bonanza Satrangi – Known for affordable fashion with a wide reach.

  6. Nishat Linen – Offers chic everyday wear and seasonal collections.

  7. Junaid Jamshed (J.) – A go-to for traditional Eastern menswear and womenswear.

  8. Maria B. – Bridal wear, evening dresses, and ready-to-wear lines.

  9. Asim Jofa – Luxurious designs with a blend of modern and ethnic.

  10. Zellbury – Trendy, budget-friendly clothing for the whole family.

Mid-Tier Favorites With Style & Substance

These brands might not be fashion royalty yet, but they dominate the mid-market with quality, affordability, and style.

  1. Sapphire – Offers prêt, unstitched, accessories, and fragrances.

  2. Beechtree – Youthful, feminine, and full of floral charm.

  3. Ethnic by Outfitters – Eastern elegance fused with trendy designs.

  4. Outfitters – Youth-focused streetwear and casual western wear.

  5. Limelight – Accessible fashion with nationwide reach.

  6. Generation – Celebrated for its sustainable and socially conscious approach.

  7. Kayseria – Traditional elegance with a storytelling aesthetic.

  8. Mausummery – Known for their lawn and seasonal variety.

  9. Cross Stitch – Digital prints and embroidered classics.

  10. Bareeze – Embroidered luxury wear with timeless appeal.

High-End Designers & Luxury Labels

These names rule the fashion runways and bridal couture scene.

  1. HSY (Hassan Sheheryar Yasin) – Luxury and bridal couture maestro.

  2. Elan by Khadijah Shah – Lavish details, couture bridal, and pret.

  3. Nomi Ansari – Vibrant colors and signature party wear.

  4. Deepak Perwani – Fusion of tradition and avant-garde.

  5. Zainab Chottani – Elegant bridal and formal collections.

  6. Faraz Manan – Designer to celebrities and royalty alike.

  7. Ali Xeeshan – Known for bold, theatrical, and unconventional couture.

  8. Tena Durrani – Opulent wedding ensembles.

  9. Shehla Chatoor – Luxury western fusion wear and bridal dresses.

  10. Umar Sayeed – Classic cuts with regal aesthetics.

Popular Casual & Ready-to-Wear Brands

Perfect for your daily fashion needs, these brands offer comfort and trendiness.

  1. Ego – Edgy and youthful take on Eastern wear.

  2. Kapray – Simple, affordable clothing with modern designs.

  3. Outfitters Junior – Kid’s fashion done right.

  4. One – Basic western wear for men and women.

  5. Breakout – Street style and fast fashion at its best.

  6. Cougar – Youth-focused and edgy casual wear.

  7. Diners – Menswear specialists with a formal vibe.

  8. Leisure Club – Cool, local streetwear for the whole family.

  9. Royal Tag – Suits, dress shirts, and smart menswear.

  10. Cambridge – A legacy menswear brand with a refined aesthetic.

Brands That Cater to Men Specifically

These labels have carved a niche in Pakistan’s menswear segment.

  1. Lawrencepur – The epitome of old-school gentlemen’s wear.

  2. Uniworth – Formal clothing for the office-going man.

  3. Edenrobe Men – Sophisticated menswear.

  4. Andrews – Classic and stylish men’s suits.

  5. Monark – Fashionable men’s western wear.

  6. Republik of Denim – A western casual wear label.

  7. Charcoal – Sleek, urban menswear for young professionals.

  8. Royal Tag – Balanced mix of traditional and modern men’s clothing.

  9. Cotton & Cotton – Specializing in crisp men’s shirts.

  10. Din Industries – A vertically integrated company with stylish offerings.

Emerging Brands Making a Statement

The new generation of fashion entrepreneurs is redefining style.

  1. Generation Dot – Minimalist and sustainable.

  2. Zaha by Khadijah Shah – Affordable fashion by a luxury designer.

  3. Outfitters Studio – Elevated casuals and experimental cuts.

  4. Rang Rasiya – Fresh takes on traditional wear.

  5. So Kamal – Affordable prêt and unstitched lawn.

  6. Elysian by Simran – Luxe party wear for the modern woman.

  7. Qalamkar – Heavily embroidered festive collections.

  8. Saira Rizwan – Bridal and semi-formal collections.

  9. Ammara Khan – Luxury prêt and custom formals.

  10. Souchaj – Rich in heritage and craftsmanship.

Western Wear Specialists

For those who prefer a more global vibe.

  1. Mantra – Trendy western wear for women.

  2. Next Pakistan – UK-based brand with stores in Pakistan.

  3. H&M (Pakistan via franchise) – High-street fashion globally loved.

  4. Zara (via online/retail presence) – Global fashion at your doorstep.

  5. Mango (Pakistan) – Feminine and cosmopolitan styles.

  6. Splash – Affordable and fashionable western wear.

  7. Levi’s Pakistan – Denim giants with a local footprint.

  8. Dockers Pakistan – Reliable workwear and casuals.

  9. Outfitters Women – Stylish and bold western wear for girls.

  10. Next Kids – Fashionable western wear for children.

Online-First and Digital Native Brands

These brands started (and thrive) online, offering modern aesthetics and convenient shopping.

  1. By The Way (BTW) – Online fashion with a youthful spirit.

  2. Studio by TCS – Designer fashion, all online.

  3. Zyra by Dua Malik – Affordable online luxury.

  4. Zayrah – Everyday eastern wear online.

  5. Laam – Marketplace for high-end Pakistani designers.

  6. The Fashion Edit – Online luxury fashion store.

  7. Kapra Mandi – Social media-based affordable clothing.

  8. Meraki by Hafsa – Designer-inspired online boutique.

  9. Amna Arshad – Lawn and luxe prêt collections online.

  10. Rj’s Pret – Classy ready-to-wear brand for all ages.

Regional and Boutique Brands

These labels are making waves from different cities and communities.

  1. Mahnoor by Sadaf – Karachi-based boutique label.

  2. Mannat Clothing – Rawalpindi-based brand with festive collections.

  3. Shireen Lakdawala – Dallas and Karachi-based, great for overseas Pakistanis.

  4. Humayun Alamgir – Karachi-based designer menswear.

  5. Wardah Saleem – Art-inspired fashion from Karachi.

  6. House of Kamiar Rokni – Lahore-based couture house.

  7. Nilofer Shahid – Lahore-based luxury label with a regal touch.

  8. Sania Maskatiya – Internationally acclaimed designer based in Karachi.

  9. Ansab Jahangir – Known for pretty pastels and luxury pret.

  10. Annus Abrar – Romantic and playful designs from Karachi.

Niche & Sustainable Brands

Conscious fashion is slowly growing in Pakistan.

  1. Khaas Artwear – Handmade artwear from Gilgit-Baltistan.

  2. Bunto Kazmi – Cultural couture with a sustainable legacy.

  3. Zarqash – Affordable yet classic.

  4. Taarini – Sustainable slow fashion.

  5. Nida Azwer – Craft revival through fashion.

  6. Meem Label – Earthy tones and sustainable textiles.

  7. Zeen Women – Affordable, elegant fashion by Cambridge.

  8. Rici Melion – Bespoke menswear with class.

  9. Outfitter Kids – Youthful fashion for the younger crowd.

  10. Threads & Motifs – Known for their embroidered formals.

Pakistan’s clothing brands reflect the rich diversity, talent, and creativity within the country. From Lahore’s fashion-forward boutiques to Karachi’s bustling couture houses, from sustainable small businesses to mass-market legends — the list of fashion giants continues to grow.


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